Airush was founded in 1999 on Maui and began by developing kitesurf accessories. The brand quickly expanded into complete kitesurf systems and focused on innovation, engineering, and design. Airush has positioned itself as a leading brand in the kitesurfing industry, known for its high-quality products that push the boundaries of the sport.
The success of Airush is attributed to the dedicated team of designers, engineers, and top athletes, such as Alex Pastor and Oswald Smith, who work closely together to develop products that are both technically advanced and functional. This collaboration ensures that Airush consistently responds to the latest trends and needs within the sport.
Airush's headquarters is now located in Cape Town, where the brand has access to some of the best kitesurfing conditions in the world. Airush continues to innovate and is a symbol of quality and progress within the kitesurfing community.